About
A firm that only knows one industry.Who runs Audiology Marketing, and why one industry only
Most agencies sell breadth. The argument for breadth is that marketing is marketing. It is not, and audiology is a good demonstration of why.
A generalist agency taking on a hearing practice has to learn, on your budget and on your timeline, that a vestibular enquiry and a hearing aid enquiry are not the same lead. That a third-party administrator changes what a patient is worth before they arrive. That the person searching is often a daughter, not a patient. That a review request has to be written so it confirms nothing.
None of that is exotic knowledge inside this field, and all of it is invisible from outside it. The cost of an agency learning it in public is roughly a year, which is a year a practice spends competing for the one search term national retail will always win.
So we picked one industry and we stay in it. Every practice we work with makes the next engagement sharper, because the questions are the same questions and the mistakes have already been made somewhere else.
The rule
One practice per catchment.
We will not take two practices competing for the same patients. Not with separate teams, not with a wall between the accounts, not with a discount for the second one.
It costs us real revenue and it is the only version of this business that is honest. An agency working both sides of a local market is choosing which client to under-serve.
If your metro is already taken, you will be told that on the first call rather than sold something adjacent to what you came for.
Standards
Five things we hold ourselves to.
These are here because they are checkable. If we break one, it will be obvious from outside.
Every figure names its source
Any number that appears on this site, in an audit, or in a monthly report says where it came from. Industry statistics without a citation are marketing, not evidence.
No composite case studies
Results pages carry real named clients with permission on file, or they carry nothing. Ours currently carries nothing.
You own everything
Profiles, analytics, tracking numbers, content, accounts. If we part company nothing has to be rebuilt and nothing has to be asked for.
Clinical content gets clinical review
Nothing goes out under a provider name without that provider reading it. We write it; the clinician owns it.
Accessibility is not an upsell
Contrast, type size, tap targets, keyboard paths and captions are part of the work, not a line item. The patients are sensory-impaired by definition.
We say when it is not working
If a market is not moving and we do not think it will, you will hear it from us before you conclude it yourself.
Who you work with
The person who audits your practice is the person who runs it.
There is no account manager layer here and no handoff after signing. That is a deliberate constraint on how many practices this firm can carry at once, which is also why the catchment rule is affordable.
It also means you should be able to see who that is. He is named beside this. The portrait is still empty, because there is a real person but no photograph of him worth publishing — the same rule the results page follows, for the same reason.
Colorado Springs, CO · working with practices across the United States
Ashton Newland
Founder
I run the audit myself and I take one practice per catchment. If your metro is already taken I will tell you on the first call, and point you at the guides instead.
No portrait here yet. The same rule the results page follows: it goes up when there is a real one to put up, and not before.
What this actually looks like
A practice is a handful of people who know their patients.
Every engagement here is with an owner-audiologist, a front desk that knows callers by name, and clinicians whose reputation goes on every page we publish. That is why nothing goes out under a provider's name without them reading it, and why the review flow is built so that no public response ever confirms who is a patient.
It is a small industry. People know each other. That is a constraint worth designing around rather than a marketing inconvenience.
