Guides
The actual procedures, published.Step-by-step guides for hearing practices
These are the steps we follow, written out so a practice can follow them without us. That is deliberate — the ones that are genuinely in reach of a motivated front desk should be done by a motivated front desk.
Building a tinnitus page that ranks and converts
The least contested high-value page in most local markets, and the one almost every practice writes badly.
6 steps →
The Google Business Profile setup for a hearing practice
The fastest-acting lever in local search, and the one that is nearly always half-configured.
7 steps →
The page for someone whose over-the-counter device did not work
A warm, self-qualified audience created by the FDA rule, and almost nobody has written the page for them.
5 steps →
Pages written for referring physicians, not patients
A small audience of people who each refer repeatedly, and almost no practice writes for them.
5 steps →
A review request flow that discloses nothing
How to ask, when to ask, and how to respond without confirming that a named person is a patient.
6 steps →
Running the accessibility pass on a hearing practice website
The one audience where the WCAG checklist and the conversion checklist are the same document.
7 steps →
Why these are free
Publishing the method is not giving away the work.
The hard part was never the procedure. It is knowing which of these to do first for your specific catchment, having the time to do them continuously, and noticing when one stops working. A practice that reads these and does them well does not need us, and we would rather that than sell a retainer against a checklist.