Prescription target
Audiology marketing strategy and SEO roadmap
The order the work goes in
What to fix first, what to leave alone, and what each step should produce.
What is included
- A written order of work with the reasoning left in, so it can be argued with
- Budget and staff time treated as real constraints rather than an afterthought
- What we are not doing this quarter, and what would have to change for that to move
- The measurement each phase is judged on, agreed before the phase starts
- A quarterly re-read against what actually happened, not against the plan
How it is measured
- A written sequence with the reasoning kept in, so it can be disagreed with
- Each phase carrying the measurement it will be judged on, agreed before it starts
- A quarterly re-read against what actually happened
- An explicit not-this-quarter list, reviewed rather than quietly abandoned
Every engagement starts with the SEO Audit: where your practice can be found today, and the order to fix it in. You keep it whether or not you continue.
Prescription target
Current level against target, in the order it is done
Started today, prescribed to leading the market · Weeks 1–6
- Technical floor500 Hz
Partial today, prescribed to strong · Weeks 1–8
- Service-line pages4 kHz
Absent today, prescribed to strong · Months 2–6
- Reviews250 Hz
Partial today, prescribed to strong · Ongoing from week 2
- Awareness library1 kHz
Absent today, prescribed to adequate · Months 4–12
- Answer engines2 kHz
Started today, prescribed to adequate · Months 6–12
Everything at once is not a prescription. The order is most of the value.
Presenting complaint
Almost every practice we speak to is being sold a package: four articles a month, a listings bundle, a rebuild. None of those start from what is actually limiting the practice, because the package was decided before anyone measured anything.
A prescription, not a package
A hearing aid is not fitted by making everything louder. It is prescribed to a target and verified against it. The equivalent here is a sequence: what is furthest below where it needs to be, what moves fastest, and what has to wait for something else.
The audit produces the measurements and the competitor work says what the market will allow. The strategy turns both into an order of work with a reason attached to every step.
Fast, structural, and slow
Profile and listing corrections move in weeks. Service-line pages change the mix of appointments over a few months. The awareness library and answer-engine work take most of a year and then keep paying. A plan with only the slow work looks like nothing is happening; one with only the fast work stalls in month four.
Real constraints, and what we are not doing
The plan states what it costs and what it needs from the practice, usually one person for an hour a fortnight and a clinician for occasional review. It also writes down what we are not doing this quarter, and why, because an unstated exclusion always returns as a question later.
Every quarter the plan is compared with what actually happened, using reporting that counts appointments, and the next quarter is re-prescribed from there.
Questions
Questions about this piece
Can we buy the strategy without the delivery?
Yes. The audit and the prescription are a standalone engagement, and everything is written so your own team or another agency can execute it. You keep the work whether or not you continue with us.
How long does a strategy hold before it is out of date?
The twelve-month shape holds; the quarter-by-quarter order moves. A competitor publishing heavily, a new location, or a clinician joining or leaving are all reasons to re-prescribe earlier.
Do you handle paid ads as part of this?
Yes, where it helps the plan. We run Google Ads and ChatGPT ads in accounts you own, alongside the organic work: mostly to learn which searches book and to hold ground while slower work matures, stepping down as it does. We do not run ads on their own.
What if we disagree with the order?
Then it gets argued out, which is why the reasoning stays in the document. The practice knows things about its own schedule, capacity and referral relationships that no audit can see.
The prescription comes from the measurement.
Every strategy here starts with the SEO Audit: the visibility baseline, the demand map and the competitor read. You keep all of it whether or not the work continues.
Works with
- UnaidedSEO AuditThe unaided test: where the practice can be found, where it cannot, and the order to fix it in.
- MaskingCompetitor analysisYour true position, measured against whatever is sitting above it.
- AidedGoogle Ads managementAds that show the SEO which searches book, then step down as the pages rank.
From the blog
- How to choose an audiology marketing agency: 8 things to look forWhat to look for in an audiology marketing agency: local SEO, service-line strategy, reporting on booked patients, account ownership, and red flags.
- Audiology marketing budget: how much should your practice spend?How to set an audiology marketing budget: three example budgets, splitting SEO and Google Ads, working back from appointment goals, and measuring ROI.
- 15 audiology marketing ideas to grow your independent practiceFifteen practical ways an independent audiology practice can attract the right patients, each with an action step and what to measure, plus how to choose where to start.