Results
This page is mostly empty, and that is the point.Our position on published results
Agency case studies are the least trustworthy documents in marketing, because the ones that would be interesting are the ones nobody publishes. Here is what we will put on this page, and what we will not.
No case studies published
We will not run composite numbers.
There is a version of this page that would be easy to write: a three-location practice, a percentage, a chart going up and to the right, a first name and a last initial. Everyone in this industry has read that page and nobody believes it.
So the rule here is narrow. A case study goes on this page when a named practice has agreed to publish its own figures and we have that permission on file. Nothing gets averaged, anonymised into a composite, or described as representative.
Until then, the honest things we can show you are the shape of the work, the timing it runs on, and a straight account of what is realistic. Those are below, and they do not change based on who the client is.
If you want to talk to a practice we work with rather than read about one, ask on the first call. That is a request we can usually arrange, and it is worth more than a page like this.
Calibration
What is realistic, and what is sales talk.
These are the four claims practices repeat back to us from previous agencies. Two of them are usually true.
Local pack movement inside 60 to 90 days
Profile and listing work is the fastest-acting lever in this niche, and most independent practices have never had it done properly.
Usually true
Ranking first for hearing aids in a major metro within a year
That term is contested by national retail with budgets no practice matches. It is also the wrong target — it attracts price shoppers, not patients.
Usually false
A measurable change in job mix within six months
Service lines the chains cannot deliver are genuinely uncontested. Publishing a real page for one is frequently enough to own it locally.
Often true
Traffic growth that translates directly to revenue
Traffic and booked appointments come apart constantly. This is why the reporting stops at the appointment and not before.
Not reliably
Measurement
The four numbers we report, and the one we do not.
Traffic is not on the list. It is the number every agency leads with and the number a practice owner can act on least.
Booked first-time appointments
Split by channel and by service line, reconciled monthly against your practice management export. This is the number the engagement lives or dies on.
Geo-grid visibility
Local pack position sampled across a grid of points in your catchment, not a single city-centre ranking. Movement shows up as a map, a suburb at a time.
Service-line share
Which lines the enquiries are arriving for. This is how you see job mix change, which usually matters more than volume.
Assistant citation rate
How often the practice is named when an assistant is asked a real patient question, tracked against a fixed prompt set so the comparison holds.
Not reported
Sessions, impressions, keyword counts and domain authority scores. They are all available if you want them, and none of them will appear on the front page of a report, because none of them tell you whether to hire another audiologist.
Start with your own numbers instead.
A practice audiogram tells you where you actually stand across your catchment, which is more useful than reading about somebody else.