Unaided baseline
An SEO audit for independent audiology practices
The SEO Audit
The unaided test: where the practice can be found, where it cannot, and the order to fix it in.
What is included
- Geo-grid visibility scans for every location, on the searches that book appointments
- A demand map: keyword research for each service line, sized for your catchment rather than nationally
- Competitor analysis per line — who ranks today, and whether it is a practice, a chain or a directory
- A technical and accessibility pass on the site, with the fixes ranked by what they cost you
- A Google Business Profile, listings and review audit, including duplicates
- A written build order: what to do first, what can wait, and what to leave alone
How it is measured
- A visibility baseline per location, which every later month is compared against
- Service lines sized and ranked by local demand and difficulty
- Competitors identified per line, with what it would take to pass them
- Technical, accessibility and profile issues, each with its likely effect
It takes roughly an hour of the owner's time and needs no patient data. You keep it whether or not you continue.
- Patient
- The practice
- Test
- Search visibility
- Status
- Illustrative
| Frequency | Measures | Your practice | The chain down the road | Aided, after the work |
|---|---|---|---|---|
| 250 Hz | Reviews | 25 | 15 | 15 |
| 500 Hz | Website | 30 | 10 | 15 |
| 1 kHz | Awareness content | 45 | 15 | 20 |
| 2 kHz | Answer engines | 60 | 20 | 22 |
| 4 kHz | Service lines | 78 | 15 | 25 |
| 8 kHz | Map pack | 88 | 20 | 30 |
Geo-grid scan
Illustrative, 49 sample points
For audiologist near me: top three at 5 of 49 points, and not in the top twenty at 0.
Strong around the office. A competitor holds the north-east corner.
For hearing test near me: top three at 1 of 49 points, and not in the top twenty at 0.
Falls away inside two miles, and the northern suburbs are lost entirely.
For hearing aid repair near me: top three at 1 of 49 points, and not in the top twenty at 8.
An urgent, local search, and a profile that lists no repair service.
For tinnitus audiologist near me: top three at 0 of 49 points, and not in the top twenty at 28.
No tinnitus page and no tinnitus service on the profile: barely present even at the front door.
- Strong response, positions 1 to 3, the map pack
- Mixed response, 4 to 10
- Signal loss, 11 to 20
- No response, not in the top 20
- The office
Presenting complaint
Most practices that ask for help with search already have a theory about what is wrong. It is usually the wrong theory, because the evidence that would test it has never been gathered in one place.
Measure before you treat
Nobody fits a device without a test, and nobody should commit a year of marketing budget without one either. The audit is the unaided result: where the practice can be found today, where it cannot, and why. Everything recommended afterwards is argued from it.
What gets measured
- Visibility across each catchment, sampled on a geo-grid for the searches that book appointments, rather than one ranking checked from the front desk
- Demand for every service line you deliver, sized for your area rather than nationally
- Who currently takes those searches, line by line, and whether it is another practice, a retail chain or a directory
- The site: what is indexed, how fast it loads on a mid-range phone, its structured data, and whether a seventy-year-old can read it and call
- Google Business Profile, listings and reviews, including duplicate profiles and clinicians who left years ago
What you receive
A written report with the judgement at the front and the evidence underneath: the geo-grid scans, the demand map, the competitor table and a build order. The build order is the valuable part: what to do first, what can wait, and what to leave alone because it would not pay back.
The audit is not a sales document with findings attached. If the right answer is that you do not need us, it says so.
Questions
Questions about this piece
What does it cost?
Pricing is sent on request: email ashton@audiologymarketing.co or use the contact form. It is a complete deliverable either way: you keep the scans, the demand map, the competitor table and the build order.
What do you need from us?
View access to your Google Business Profile, and to Search Console and analytics if you have them, plus about an hour of the owner's time. We do not need patient data of any kind.
What happens after it?
We walk through the findings on a call rather than emailing a file. If you continue, the build order becomes the first ninety days. If you do not, it is yours to hand to anyone.
Why not use national search volumes?
Because a practice cannot use them. What matters is whether people within twenty minutes of your door search for tinnitus help, balance testing or ear wax removal, and how contested those searches are locally. The demand map answers that for every line you offer.
Start with the test.
Pricing on request, and month to month after it with no contract. You keep everything it produces whether or not you continue.
Works with
- MaskingCompetitor analysisYour true position, measured against whatever is sitting above it.
- RxMarketing strategyWhat to fix first, what to leave alone, and what each step should produce.
- 8 kHzLocal SEO & Google MapsThe three results above the fold when someone types hearing test near me.
- 4 kHzService-line SEOTinnitus, balance, cerumen, custom protection, paediatrics. Real demand, usually unclaimed.
- 500 HzTechnical SEOIndexing, speed, structured data and redirects: the plumbing that decides whether good pages are found at all.
From the blog
- How to get more patients for your audiology practice: a practical growth guideWhere an independent audiology practice loses new patients (visibility, interest, booking or attendance) and how to fix the stage that costs you the most.
- How much does SEO cost for an audiology practice?What audiology SEO typically costs, what drives the price, what a useful engagement should include, and how to judge it by booked appointments rather than traffic.
- Audiology SEO: how search works for an independent hearing practiceHow a hearing practice gets found in the map pack, the ordinary results and AI answers, and how to tell whether that visibility is turning into booked appointments.