Blog
Everything here is something we have had to explain more than three times. If a piece stops being true it gets rewritten or taken down rather than left up with an old date on it.
13 articles, newest first
LatestGoogle Ads
Google Ads for audiology practices, step by step: what to advertise, high-intent keywords, local targeting, landing pages, and tracking booked visits.
13 min read
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Marketing budget
How to set an audiology marketing budget: three example budgets, splitting SEO and Google Ads, working back from appointment goals, and measuring ROI.
17 min read
Patient acquisition
Where an independent audiology practice loses new patients (visibility, interest, booking or attendance) and how to fix the stage that costs you the most.
16 min read
SEO pricing
What audiology SEO typically costs, what drives the price, what a useful engagement should include, and how to judge it by booked appointments rather than traffic.
7 min read
Google Maps
Seven common reasons a hearing practice is missing from Google Maps, from an incomplete Business Profile to checking rankings from the wrong place, and what to fix first.
9 min read
Google Ads
When Google Ads pay off for an audiology practice, what they cost, how to measure them by booked appointments, and how they fit alongside SEO.
8 min read
Audiology marketing
Fifteen practical ways an independent audiology practice can attract the right patients, each with an action step and what to measure, plus how to choose where to start.
16 min read
Audiology SEO
How a hearing practice gets found in the map pack, the ordinary results and AI answers, and how to tell whether that visibility is turning into booked appointments.
11 min read
Tinnitus
How an audiology practice gets found for “tinnitus treatment near me”: a dedicated page, a complete Business Profile, honest reviews, named clinicians, and measurement across the whole catchment.
9 min read
Awareness content
Your best patients spend years not searching for you. What they search for instead is the whole opportunity.
7 min read
Over-the-counter devices
Not the collapse the trade press predicted. Something more useful, if you have a page for it.
6 min read
Service lines
Uncontested search markets sitting inside a bulleted list on your services page.
8 min read
Website accessibility
The one audience where accessibility work and conversion work are the same work.
6 min read
