August 4, 2026
7 min read
The gap before the booking
Your best patients spend years not searching for you. What they search for instead is the whole opportunity.
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Library
Written for practice owners, not for search engines.Articles on audiology search marketing
Everything here is something we have had to explain on a call more than three times. If a piece stops being true it gets rewritten or taken down rather than left up with an old date on it.
July 21, 2026
6 min read
What over-the-counter hearing aids actually did to your search traffic
Not the collapse the trade press predicted. Something more useful, if you have a page for it.
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July 2, 2026
8 min read
Five service lines retail cannot take from you
Uncontested search markets sitting inside a bulleted list on your services page.
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June 16, 2026
6 min read
Designing a hearing practice website for a seventy-year-old
The one audience where accessibility work and conversion work are the same work.
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