Terms for this website.

What this page covers

These terms cover your use of this website. They do not govern a client engagement — that is covered by the signed services agreement, and where the two differ, the services agreement wins.

The content here is not advice

Articles, audits described on this site and any figures published here are general information about search marketing. They are not legal, medical, regulatory or compliance advice, and they are not a substitute for your own professional judgement about your practice.

In particular, nothing on this site should be read as guidance on HIPAA compliance. Review requests, patient communication and marketing consent are areas where your own counsel decides what your practice may do.

Pricing

Prices shown on this site are current at the time of publication and may change. The price that applies to you is the one written into your proposal.

No guarantee of ranking

Search results are controlled by third parties whose systems change without notice. We do not guarantee a position, a volume of traffic, or a number of appointments, and we will not sign an agreement that says otherwise. What we commit to is the work described in the proposal and honest reporting of what it produced.

Ownership of the work

Within an engagement, accounts, profiles, tracking, analytics properties and published content are owned by the client. The material on this website is ours.

Links out

Where this site links to an association, a government page or a publication, that is a citation rather than an endorsement, and we do not control what is on the other end.

Liability

This website is provided as it is. To the extent the law allows, we are not liable for losses arising from your use of it. Nothing here limits liability that cannot lawfully be limited.