What we do
Seven pieces, in the order you lose them.Audiology SEO services: the seven parts of the work
Age-related hearing loss slopes away at the high frequencies first. Search visibility fails in the same order — the ready-to-book searches go long before the curious ones. Each piece has its own page.
Local search and the map pack
The three results above the fold when someone types hearing test near me.
For a practice, the map pack is not one ranking. It is a different ranking in every neighbourhood of your catchment, and it decays with distance from your pin faster than in almost any other trade, because patients will not drive across a metro for an audiogram they believe is interchangeable.
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The service lines you have no page for
Tinnitus, balance, cerumen, custom protection, paediatrics. Real demand, usually unclaimed.
Nearly every independent practice we look at has one page called Services listing nine things in a bulleted column. Each of those nine is its own search market, with its own patient, its own urgency and its own competitors — and several are markets the chains cannot serve at all.
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Answer-engine visibility
Being the practice an assistant names when someone asks it who to see.
A growing share of the questions that used to become searches now become conversations, and the answer is two or three names with no second page to lose on. The mechanics that get a practice onto that list are related to classic search but not identical: assistants lean on entity consistency, on unambiguous statements of fact that can be lifted whole, on third-party corroboration, and on pages that answer the question asked rather than the keyword targeted.
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The awareness library
Most of your future patients are not searching for you yet. They are searching for reassurance.
There is a long gap between the first time someone notices they are asking people to repeat themselves and the day they book. During that gap they are not searching for an audiologist.
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A site an older patient can actually use
Accessibility is not a compliance chore here. It is the conversion rate.
The median patient arriving on a hearing practice website is past sixty-five, is on a phone, is quite possibly presbyopic, and is very likely to have the exact sensory impairment your practice treats. Sites built for that person convert at rates that look like measurement errors next to sites built to screenshot well.
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Reviews, without the HIPAA problem
Volume, recency and response, collected in a way that discloses no care.
Reviews decide the map pack and they decide the phone call, and hearing care holds a structural advantage: patients are genuinely, unusually grateful. The constraint is that a practice cannot acknowledge a named individual is a patient, which rules out most of what generic review software does by default.
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Reporting that stops at the appointment
Sessions are not the product. Booked, kept appointments are.
The standard agency report is a screenshot of traffic going up, which is the one number a practice owner can do nothing with. Ours starts at the far end: how many first-time appointments were booked, from which channel, for which service line, and what became of them.
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The test that starts it, and two pieces with a page of their own.
Every engagement begins with the unaided baseline. Google Business Profile work and technical SEO sit inside two of the seven, but each is enough of a job to explain on its own.
- UnaidedSEO audit (the practice audiogram)
The unaided test: where the practice can be found, where it cannot, and the order to fix it in.
- 8 kHzGoogle Business Profile optimization
Categories, services, hours, providers and photos: the fields that decide the map pack, filled in properly.
- 500 HzTechnical SEO
Indexing, speed, structured data and redirects: the plumbing that decides whether good pages are found at all.
Sequencing
None of this is a package.
A single-location practice with a good site and no reviews needs almost the opposite of a three-location group with excellent reviews and no service-line pages. The audit decides the order, and the order is most of the value.
Fastest to move
Profile and listing work, and the accessibility fixes on the existing site. Sixty to ninety days, and almost always undone.
Changes the job mix
Service-line pages for the clinical work retail cannot deliver. Three to six months, and the thing that changes what your schedule looks like.
Compounds slowly
The awareness library and answer-engine work. Six to twelve months before it means anything, and it keeps paying afterwards.
Which of these you need is a question, not a menu.
The practice audiogram answers it: geo-grid scans of every location, a demand map of every service line you deliver, a technical and accessibility audit, and a build order.