Aided response
SEO reporting and appointment tracking for audiologists
Reporting that stops at the appointment
Sessions are not the product. Booked, kept appointments are.
What is included
- Call tracking with recording review, so a booked call is told apart from a wrong number
- First-time versus returning appointment split by channel and service line
- Monthly reconciliation against your practice management export
- A one-page read with the judgement written out, and the full detail underneath
- A standing thirty-minute call, with the agenda sent beforehand
How it is measured
- Booked first-time appointments by channel and service line
- Booked-call rate, and missed or abandoned calls by hour and day
- Reconciliation against the practice management export: booked versus kept
- Cost per booked appointment, which is the only cost figure that means anything here
Every engagement starts with the SEO Audit: where your practice can be found today, and the order to fix it in. You keep it whether or not you continue.
Response path
The same chain, reported two ways
Unaided report
Visibility without measurement
- RankingA position, checked once
- ClickA traffic chart
- CallNot measured
- AppointmentNot measured
- New patientNot measured
Aided report
Search signal connected to calls, appointments and patients
- RankingGeo-grid, every month
- ClickSearch Console and analytics
- CallCall tracking, with recording review
- AppointmentBooked first-time appointments
- New patientReconciled against the practice management export
Presenting complaint
The standard agency report is a screenshot of traffic going up. It is the one number a practice owner can do nothing with, and it is the number most reports lead with.
Start at the appointment and work backwards
The questions an owner actually has are whether to hire another audiologist, open on Fridays, or stop spending. None of them can be answered from a sessions chart. They can be answered from booked, kept, first-time appointments split by channel and by service line, which is where our reporting starts.
Calls, tracked and reconciled
This audience calls, so most of the signal is in the phone system. Every line is tracked and recordings are reviewed, separating a booked appointment from a wrong number, a supplier, a reschedule and the price question that ended politely.
Each month that is reconciled against an aggregate export from the practice management system, booked against kept, because the gap shows which channels bring people who actually turn up. We do not need names and we do not want them.
One page, with the judgement written out
The front of the report is a page of prose: what happened, what it means and what we are doing about it. Sessions, impressions, keyword counts and domain authority sit underneath, available on request and never leading.
Questions
Questions about this piece
Do you need access to our patient records?
No. We work from an aggregate export — counts by appointment type and channel, no names, no clinical detail. If your system cannot produce that easily, we will help you get it, and it stays aggregate.
Is call recording legal?
It depends on your state and it is your practice's decision as the party being called. We will explain what the system can do and configure whatever notification you are advised to use. We do not enable recording without written instruction.
Can we see the raw data?
Yes, always, in accounts you own. The report is a summary of your data, not a substitute for it.
What does the first month of tracking usually show?
Often something uncomfortable: missed calls at lunch, calls ringing out during the busiest hours, and a booked-call rate different from what everyone assumed. All of it is normal, and all of it is cheaper to fix than any ranking.
This one rarely works alone.
The audit decides which pieces you actually need and in what order. You keep it whether or not you continue.
Works with
- UnaidedSEO AuditThe unaided test: where the practice can be found, where it cannot, and the order to fix it in.
- RxMarketing strategyWhat to fix first, what to leave alone, and what each step should produce.
- 500 HzWebsite optimization & accessibilityAccessibility is not a compliance chore here. It is the conversion rate.
- 8 kHzLocal SEO & Google MapsThe three results above the fold when someone types hearing test near me.
From the blog
- Google Ads for audiologists: how to build campaigns that generate new patientsGoogle Ads for audiology practices, step by step: what to advertise, high-intent keywords, local targeting, landing pages, and tracking booked visits.
- Audiology marketing budget: how much should your practice spend?How to set an audiology marketing budget: three example budgets, splitting SEO and Google Ads, working back from appointment goals, and measuring ROI.