Method
Measure. Fix the floor. Take the uncontested ground.How an audiology SEO engagement runs
Four phases across the first year. The windows are honest rather than flattering, and the first one deliberately produces no rankings at all.
Days 0 – 30
Phase 1 of 4
Measure before touching anything
What ships
- Geo-grid visibility scan per location, saved as the baseline everything is later measured against
- Full technical and accessibility audit of the current site, contrast and keyboard paths included
- Service-line demand map: every line you deliver, sized, with the uncontested ones flagged
- Assistant prompt set built and run once, so answer-engine visibility has a starting point
- Call tracking installed and listening, because the current booked-call number is usually unknown
What to expect
Nothing moves in the rankings this month and nothing should. What changes is that the practice finally knows its own numbers — most owners discover their booked-call rate is materially different from what they assumed.
Days 30 – 90
Phase 2 of 4
Fix the floor
What ships
- Google Business Profile rebuilt: categories, services, products, attributes, hours, photo cadence
- Duplicate and departed-provider listings suppressed or merged
- Accessibility and conversion fixes on the existing site, shipped as they are found
- Review request flow live, reviewed against HIPAA marketing constraints first
- The first two service-line pages, chosen as the highest-value uncontested lines
What to expect
Local pack movement usually shows first and shows unevenly — a suburb at a time rather than a metro at once. Call volume can move before rankings do, because the profile and the site were leaking calls that were already arriving.
Days 90 – 180
Phase 3 of 4
Take the lines the chains cannot
What ships
- Remaining service-line pages, in the build order set in month one
- Awareness library begins publishing on a steady cadence, clinician-reviewed
- Referral-facing pages for physician-sourced lines
- Entity and corroboration work for the assistants
- Second geo-grid scan, laid over the baseline
What to expect
This is where the job mix starts to change rather than just the volume. Tinnitus, balance and custom-protection enquiries are the usual first arrivals, because almost nobody local has a page for them.
Days 180 – 365
Phase 4 of 4
Compound and defend
What ships
- Library depth on the questions that precede a booking by months
- Location pages expanded where the grid shows a reachable pocket
- Quarterly review-theme read handed back as operational feedback
- Refresh cycle on anything published more than six months earlier
- Assistant tracking becomes a standing monthly line in the report
What to expect
Compounding is real here but slow and unglamorous. The honest description of a good year one is a practice that is now the default local name for two or three service lines it previously did not compete for at all.
Terms
How the engagement is set up.
All of it exists to make leaving cheap, because an agency that is hard to leave stops having to be good.
Contract length
Ninety days to start, then month to month. The first ninety days exist because the measurement work in month one is worthless if the engagement ends in month two, not because it takes ninety days to leave.
What the audit costs
$1,500, credited in full against the first month if you continue. It is a real deliverable either way — you keep the geo-grid, the demand map, the audit and the build order whether or not you hire us.
Who owns the work
You do. Profiles, pages, tracking numbers, analytics properties and content stay in accounts you own. If we part company, nothing has to be rebuilt.
One practice per catchment
We will not take two practices competing for the same patients. If your metro is taken you will be told on the first call, not sold something adjacent.
It begins with one deliverable.
The practice audiogram is $1,500 and is a real piece of work you keep regardless: geo-grid scans, a service-line demand map, a technical and accessibility audit, an assistant baseline, and the build order we would follow.