Compare
Three honest comparisons, including when we lose.Audiology SEO compared with the alternatives
Every page here has a section on when the alternative is the better choice, and those sections are real. A comparison where the other option never wins is an advertisement, and you would spot it.
A local agency that works with any small business
Versus a generalist agency
The most common alternative, and the one where the difference is largest — but not in the direction most agency comparison pages claim.
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A staff member or a practice owner running it
Versus doing it in-house
A real option, better than most agencies admit, and it fails for a reason that has nothing to do with capability.
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Running ads instead of building search
Versus paid search only
These are not competitors, and the framing that they are has cost practices a great deal of money in both directions.
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There is a fourth option nobody writes a page about.
Doing nothing. For a practice that already holds its local pack, has a full diary and a website its patients can use, doing nothing is a defensible decision and considerably cheaper than any of the three above. We have told practices exactly that on a first call and we would again.